Storytelling is a concept that applies to so many aspects of business, and whether you’re in an interview, calling an important client or giving a big presentation, the art of storytelling is a practice anyone can use to optimise their performance.

Anthony Tasgal, author or The Storytelling Book, joins us to discuss The Golden Thread, the use of white space, ‘the rule of three’ and even more tricks and trades of advertising.

Anthony has a wealth of experience and we were privileged to have him share his knowledge with us.